1.1 Vocabulary
1.1.1 Develop the activities proposed in Tell me More for this section. Go to https://www.tellmemorecampus.com/
1.1.2 Open your Market Leader book on page 67 and develop exercises A to C on describing people.
- I think a punctual boss is important.
- I think a creative boss is important.
- I think a reliable boss is important.
- I like to work with motivating people. Work with enthusiasm
- I like to work with Practical people. The job is easier.
- I like to work with sociable people. To speak in a time lunch.
1.1.3 Now open your Market Leader book on page 75 and develop exercises A to E on advertising and markets.
- Mc Donald’s sell to a mass market.
- Bmw sport Motorcycles are a luxury market product.
- Juan Valdez is an export market.
- Yep is a home market.
- Baby Ganga is a niche market.
1.1.4 On page 83 of your Market Leader book, develop exercises A to C on describing companies.
1.2 Grammar 
1.2.1 Develop the activities proposed in Tell me more for this section. Go to https://www.tellmemorecampus.com/
1.2.2 Open your Market Leader book on page 68: Develop exercises A to E of Language Focus 1.
• Why did She left Renault?
• How long did She work for Renault?
• What did Danielle study?
• When did She do an MBA at the Harvard Business School?
• Where did Danielle study?
1.2.3 Open your Market Leader book on page 70: Develop exercises A to G of Language Focus.
1. Where was Steve Jobs born?
In California
2. Who did Jobs start Apple with?
He started it with his friend Steve Wozniak.
3. When did Apple introduce the famous Macintosh computer?
In 1984
4. Why did Jobs leave Apple?
Because of disagreements with CEO, John Sculley.
5. What did Pixar specialize in?
It specialized in computer animation.
6. Who did Jobs marry?
He married Laurene.
7. How much did Apple pay for NEXT?
400 million dollars.
8. When did Steve Jobs resign as CEO of Apple?
He resigned in August 2011.
9. How old was Steve Jobs When he died?
He was 56.
10. Who is Apple’s new CEO
Tim Cook
11. How many people does Apple employ worldwide?
More than 46.500
1.2.4 Now go over exercises A to F on pages 77 and 78 of your Market Leader book about comparatives and superlatives.
1. (F) The Mini is a faster car than the Mazda.
2. (T).
3. (F) The Passat has better petrol consumption than Mini.
4. (F) The Passat is more expensive than the Mazda.
5. (T).
I think the Passat is the best car for Stefan; it’s bigger for his family
The Mazda is also fun car, so it’s easy to park.
I think the Mini is a car cheaper than Mazda and Passat
1.2.5 Develop exercises A to D on page 79 of your Market Leader book about much/a lot, a little/a bit.
2. In 2011, Toptek spent about 30 per cent of its budget on print advertising. The amount it spent in 2010 was about 35 per cent.
3. The amount Toptek spent on radio advertising in 2011 was a bit smaller than 2010
• The trainer pool table is a bit smaller than the classic pool table
• The classic pool table is a little higher than the trainer pool table
• The classic pool table is much heavier than the trainer pool table
• The trainer pool table is a lot cheaper than the classic pool table
1.2.6 Complete exercises A and B on pages 84 and 85 and A to C on pages 86 and 87 of your Market Leader book
A. What are you working on at the moment?
B. I’m developing a new softwareA. What is happening at your company?
A. What are you working on at the moment?
B. They’re building a new room sales
B. I’m introducing a new product in the marketA. What is happening at your university?
B. They’re changing the study plan
